Top 5 Water Dealer Frustrations – Number 4 – Not Standing Out in Your Market
(Video transcript included below.)

VIDEO TRANSCRIPT [EDITED]:

Matt Millar: Welcome. My name is Matt Millar, Dealer Development with The LeverEdge.

Mark Schabes: And my name is Mark Schabes. I’m the General Sales Manager here.

Matt Millar: We’re continuing our Top 5 Dealer Frustrations series. Today is Number 4  – Not Standing Out In Your Market.

Mark Schabes: Everybody likes a winner. Everybody wants to stand out and be on top of the crowd. So you know how do they do that, Matt? What can a water dealer do in order to gain that kind of reputation in the market?

Matt Millar: Well we touched base on this in our number five video where if you’re not willing to make any changes obviously you’re not going to see any different results. So the biggest problem with becoming a market leader is…money. You know, in order to advertise the brand, to market, you have to not only set aside what you’re doing, but you have to have allocated money to invest in that kind of branding for your company and your market.

Mark Schabes: At least that’s the traditional thinking, right? You’ve got to have a lot of money to run ads like radio ads and billboards and TV spots and things like that, because how else are you going to become a household name?

Matt Millar: Exactly. So if you’re not already on top of your market, chances are you’ll have to make some changes to get there.

Mark Schabes: So can’t they start by evaluating some of their partnerships and things like that? Like, what’s their manufacturer possibly doing for them to help them gain market share, visibility, credibility?

Matt Millar: That’s a great question. The easiest way to set your reputation is to partner with someone who already has a reputation you’d like to have.

Mark Schabes: Think back to your high school days right. When you were in high school, if you hung out with the nerds, you were associated as a nerd. If you hung out with the burnouts, well then you’re a burnout. If you hung out with the popular kids, well hey, you’re one of the popular kids, right? These affiliations are as old as time. So, who’s the popular kid in the water business?

Matt Millar: Well that’s easy – the one that the customer knows by name, the one the customer associates with quality, credibility, and trust, perceived value. And mostly from a branding standpoint customers are willing to pay a premium price for that, which is another thing that assists our dealers in gaining market share and getting those profits that we talked about earlier.

Mark Schabes: So big brands can be incredibly valuable to your reputation building because there’s an immediate association with a big brand. A household name is a household name for a reason. If I say certain brands you have an immediate association to that brand. So that could absolutely be one of the fastest ways to build your reputation and do it without having to spend all that money.

Matt Millar: You can do the branding pretty much instantaneously with a partner like The LeverEdge. It’s all we do. We’ve been doing big branding since the beginning, and products purchased from us carry some of the world’s most recognizable brands. And with those brands, we have a host of additional support just for being a LeverEdge dealer.

Mark Schabes: So if you want to build your reputation, you don’t have to pay franchise fees, you don’t have to jump into big expenses and things like that. You can contact us to learn how to get associated with the big brand and become the popular kid in the water business.

——————–

Water dealers that partner with The LeverEdge receive unparalleled support for their equipment and marketing needs.
Need help with marketing and leads?  Contact Us today. Or call 800-929-3919 (option 3,2).