No matter what kind of business you own, including a water filtration business such as your own, marketing is key when it comes to promoting your business and getting the customers you need to purchase your products and services. The cost of promoting your business can be expensive, but there are ways that you can use low-cost marketing to obtain customers. Here are a few ideas for some low-cost ways you can promote with a small budget.
No matter what size your business might be, you should make sure that you have a website. With all the different website builders available from a variety of different online companies, you don’t have to be a pro to create one. Along with a website, it’s important that you promote your company through the various different social media platforms. These are quick and easy ways to give your company a boost.
Add Videos to Business Website
When marketing your business, it’s important that you are as helpful as you can be for your customers and potential customers. If you can post videos that are instructional your customers will be extremely appreciative. If they can learn something from your business they will more than likely be more willing to purchase your products.
Create a Customer Referral Program
It’s always a good marketing technique to create a referral program. This is done by offering existing customers something free whenever they refer new customers to your business. It’s important to remember that word of mouth is still one of the most powerful tools to increase your business. So be creative and come up with a great referral program for your existing customers.
Offer Online Contests
This particular marketing idea will cost a little bit of money but it can be very well worth it. The better the prize is the more people you will get to participate, but even small prizes will draw people to your business. Everyone loves to get something for free! Get together with a few of your creative employees and brainstorm the different types of contests you can have. Then decide on the best one and implement it on your business website and social media.
Partner Up With a Similar Business
Another good way to promote your business is to partner with another company in your area that is similar to your company but not exactly the same. Try working together on a special event that will draw customers to both of your businesses. It can be a fun social event, a promotional giveaway, or a webinar – all are inexpensive ways to promote because the cost is shared.
Great Looking Business Cards
Business cards are important. Every time you meet someone new it’s important to hand out a business card to that person. However, it needs to be something that is eye-catching and original. There are plenty of online places where you can create your own and see what they look like before ordering them.
Email is one of the easiest ways to promote your business. Basically, all it’s going to cost you is patience and time. Make sure you show your appreciation in your emails to your customers and that potential customers also feel appreciated and informed.
If you would like to find out other ways that you can promote your business we offer a service to help you market your business better. If you’re interested in finding out more, feel free to contact us now for more details!
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