Purely natural.

People, pets, and planet first.


A history of looking forward.

For over three decades, Pure & Gentle has been putting the health of people, pets, and the planet at the forefront of everything we do. We show our commitment to the environment and our customers with concentrated laundry and personal care products that are free from dyes, harmful chemicals, and are 100% biodegradable and use only plant-based ingredients. And all of our products are made in the USA in our carbon-neutral facility located in the beautiful Hill Country of Seguin, Texas.

We are a registered and verified Climate Leader by the United States EPA. In fact, we’re a recipient of the Champion Safer Detergent Stewardship Initiative award, the highest award given for environmental stewardship by the US EPA. We are also Leaping Bunny® certified by PETA, the only internationally recognized symbol guaranteeing that no animals were used in developing our products. No animal use or harm ever.



water bottles worth of plastic waste saved

Sustainable products for
sustainable lives.

For over thirty years, our mission has been to create a healthier, more sustainable planet for future generations. It’s that simple. And that mission is our passion and at the heart of Pure & Gentle.

We believe that, when it comes to what you put on your body and bring into your home, simple, all-natural ingredients are better. That’s why you won’t find anything like dyes, phosphates, petroleum chemicals, or chemical preservatives listed on our label.

Connecting for a better clean.

Pure & Gentle connects with local and national organizations that are affiliated with clean water and a clean planet. We partner with associations and agencies at multiple levels and are always looking to learn and grow more.