People, pets, and planet first.
A history of looking forward.
For over three decades, Pure & Gentle has been putting the health of people, pets, and the planet at the forefront of everything we do. We show our commitment to the environment and our customers with concentrated laundry and personal care products that are free from dyes, harmful chemicals, and are 100% biodegradable and use only plant-based ingredients. And all of our products are made in the USA in our carbon-neutral facility located in the beautiful Hill Country of Seguin, Texas.
We are a registered and verified Climate Leader by the United States EPA. In fact, we’re a recipient of the Champion Safer Detergent Stewardship Initiative award, the highest award given for environmental stewardship by the US EPA. We are also Leaping Bunny® certified by PETA, the only internationally recognized symbol guaranteeing that no animals were used in developing our products. No animal use or harm ever.